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Twitch appeal is the fan connection created through conversations, live watch-alongs, and glimpses into his personal life, often featuring boyfriend AJ and dog Cranberry. In time, his social media presence grew, with recent tallies at 26,000 followers on Twitter, 17,500 on Instagram, and 7,600 on Twitch, a popular and sometimes lucrative It requires charisma, entertaining in-ring prowess, and, today, the ability to keep fans hooked when the show isn't on. Success in wrestling often boils down to connecting with the crowd. Market cap, or newcomer All Elite Wrestling and its $175 million TV deal signed with WarnerMedia in 2020, Gibson wants to control his destiny. Rather than ink a deal with leader World Wrestling Entertainment and its $4.3 billion
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In 2020, despite the pandemic shutting down most live events, he reports earning a six-figure income off just his brand.ĮFFY - who's sometimes called the "Weapon of Sass Destruction," but whose real name is Taylor Gibson- finds himself among a new class of popular independent professional wrestlers: deliberately unsigned. Not many in the scripted sport hold a public-relations degree and eight years of experience operating a shipping logistics company, nor have many come close to matching the charismatic, 229-pound, gay wrestler's digital-media savviness and its ensuing revenue. EFFY is not your traditional professional wrestler.